Let’s assume that the new intelligent retail shop knows automatically what is the customer size (height and dimensions), gender, age and that may have an initial estimation of his or her preferences according to that way he or she wears clothes. Add to all this information the fact that the system is aware all the time which products are being picked up by this person.
With a virtual fitting room: The consumer could go light years faster in the decision process, speeding up the sales process.
It is a common problem, in this scenario, the stock availability of a specific piece of clothing that we might like to purchase. If the intelligent shop is able to tell us instantaneously which clothes are available according to our size, and at the same time offers us a set of related pieces that can perfectly match with the one that we picked up, not only the sales process would speed up but also there is a high probability that we (as consumers) pick more that one item following the presented suggestions.
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